Â鶹ɫ²¥â€™s Great Ideas! for Travel Centers Workshop at Â鶹ɫ²¥ Connect 2025 brought truck stop and travel center operators to share innovative strategies and best practices that are helping set locations apart from their competition. This year, industry leaders shared their insights into meeting customers’ increasing expectations through great fundamentals.
“Carve out a niche and differentiate yourself from your competition,†said Dustin Trail, manager of Trails Travel Center.
Trail, along with Valkyrie Musarra, chief operating officer of Bowlin Travel Centers, and Keith Wade, owner of KEW Travel Center Consulting, kicked off the workshop with a panel discussion moderated by Â鶹ɫ²¥ Foundation Executive Director Amy Toner on merchandising, food service and operations.
04-16-2025