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04-16-2025 by Mindy Long Great Ideas for Attracting and Retaining Travel Center Customers

Â鶹ɫ²¥â€™s Great Ideas! for Travel Centers Workshop at Â鶹ɫ²¥ Connect 2025 brought truck stop and travel center operators to share innovative strategies and best practices that are helping set locations apart from their competition. This year, industry leaders shared their insights into meeting customers’ increasing expectations through great fundamentals.

“Carve out a niche and differentiate yourself from your competition,†said Dustin Trail, manager of Trails Travel Center.

Trail, along with Valkyrie Musarra, chief operating officer of Bowlin Travel Centers, and Keith Wade, owner of KEW Travel Center Consulting, kicked off the workshop with a panel discussion moderated by Â鶹ɫ²¥ Foundation Executive Director Amy Toner on merchandising, food service and operations.

04-16-2025
03-26-2025 by Mindy Long Â鶹ɫ²¥â€™s 2025 Chairman Encourages Operators to Embrace Change

Change is happening throughout the truck stop and travel center industry, and Joe Zietlow, industry and trade association manager for Kwik Trip Inc. and Â鶹ɫ²¥â€™s 2025 chairman, said operators have to adjust to continue meeting the needs of their customers. 

While speaking during Â鶹ɫ²¥ Connect 2025, Zietlow shared lessons from the book Who Moved My Cheese? by Spencer Johnson, MD, about anticipating, preparing for and managing change. The book follows four characters—Sniff, Scurry, Hem and Haw—who live in a maze and depend on cheese as their source of happiness and sustenance.

03-26-2025
03-19-2025 by Â鶹ɫ²¥ Foundation OPIS Shares on Tariffs, Refining Trends, and the Future of Fuel Markets at Â鶹ɫ²¥ Connect

Denton Cinquegrana, chief oil analyst at OPIS, offered a keynote address during Â鶹ɫ²¥ Connect 2025 and shared his insights into how tariffs, geopolitical events, and refining trends could shape the energy landscape in the coming years.

“Gasoline and diesel margins continue to remain on firm footing. I do not expect this to change,†he explained.

03-19-2025
03-05-2025 by Â鶹ɫ²¥ Foundation Thoughtful Truck Stop Design Enhances Customer Satisfaction and Boosts Loyalty

Austin Burns, president and CEO of Paragon Solutions, highlighted six key areas operators can focus on to improve customers’ experience during Â鶹ɫ²¥ Connect.

“We focus on the customer journey and experience because it is so pivotal right now,†said Burns. “Understand your strategy and who you are as a brand. Pick what you do well.â€

03-05-2025
11-25-2024 by Â鶹ɫ²¥ Foundation The Â鶹ɫ²¥ Foundation Introduces New Hybrid Networking Event at Â鶹ɫ²¥ Connect

The Â鶹ɫ²¥ Foundation is excited to announce a unique hybrid educational and networking event during Â鶹ɫ²¥ Connect. The event, which will run from 9:00 a.m. to 10:00 a.m. on Feb. 28, has been designed to foster meaningful connections between vendors and truck stop and travel center professionals, helping them address key challenges that keep them up at night.

11-25-2024
09-19-2024 by Mindy Long Greenlane is Looking for Partners in its Electric Vehicle and Hydrogen Fueling Network

Greenlane—a $650 million joint venture funded by NextEra, BlackRock and Daimler—is planning to develop electric vehicle charging infrastructure for medium and heavy-duty vehicles. The charging sites will also serve battery-electric passenger car and light-duty fleet customers and are being designed to provide hydrogen refueling for commercial vehicles in the future.

This week Greenlane announced that it broke ground to develop its first commercial EV charging corridor along Interstate 15. The initial locations will be in Colton, Barstow and Baker, California. Over the next year, more locations will be added along the corridor, extending beyond Southern Nevada and to San Pedro in California.

09-19-2024
08-01-2024 by Amy Toner Building the Travel Center of the Future

Polly Flinn, founder and principal of Flinnstone Strategies, is an industry expert in creating customer- focused, convenience formats that make their numbers.

Travel centers have the opportunity to increase wallet share by creating a compelling and consistent brand experience to grow traffic, loyalty, sales and profit. In this Â鶹ɫ²¥ Connect 2024 keynote, Flinn shares new insights into the future of travel center retail, offering her expertise on customer segments, brand experience and retail offers.

Watch a video of her presentation.

08-01-2024
07-03-2024 by Mindy Long Get More Exposure with Trucker Apps

More and more truck drivers are using apps to decide where to stop, and truck stop and travel plaza operators can use the apps to help drive business to their locations. During Â鶹ɫ²¥ Connect, Stop Watch sat down with Chris Oliver, chief marketing officer for Trucker Path, to learn more about the Trucker Path app and the free features operators can use to promote their businesses.

07-03-2024
06-17-2024 by Amy Toner Â鶹ɫ²¥ Connect’s Tank Talks Highlight Innovative Products and Solutions

Innovation is a necessity for survival and growth in business, especially as markets become more competitive and customers’ needs and preferences change. Finding new innovative solutions and products can help businesses differentiate themselves from competitors, attract new customers and retain existing ones.

During Â鶹ɫ²¥ Connect’s Tank Talks, five industry providers shared their products and ideas during quick, five-minute presentations modeled after a popular TV show. A panel of judges and the audience voted on the products or services they thought would improve the travel center wallet share.

As we gear up for another Tank Talk session in Las Vegas, take a look back at 2024’s winners with us.

06-17-2024

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