Top Microtrends Shaping the Truck Stop and Travel Center Industry in 2025
The fuel retailing industry is evolving rapidly, driven by shifting customer expectations, emerging technologies and intensified competition. The truck stop and travel center industry has a long history of adapting to its customers’ needs, and this report explores key microtrends shaping the industry and provides actionable insights to help operators maintain a competitive edge.
The Top Microtrends Shaping the Truck Stop and Travel Center Industry in 2025 report was created with support from .
The report is available for download for $250.
Â鶹ɫ²¥ Foundation 2025 supporters can request a copy by contacting Amy Toner, executive director of the Â鶹ɫ²¥ Foundation, at atoner@natso.com.
Staying ahead of industry trends—especially microtrends—enables businesses to seize new opportunities, adapt to market dynamics and meet customer needs proactively. The trends included in the 25 page report include:
- Increased Focus on Forecourt Diesel
- Competition to Feed Professional Drivers Grows
- Product Mixes are Changing
- Offering Food Faster
- Growth Through Acquisitions
- Increase in Technology at the Backcourt Pump
- Truck Washes Are Picking Up
- Growth in Franchisees
- Blending Ethanol with Gasoline