Eight Trends Shaping the Truck Stop and Travel Center Industry in 2024Â Toolkit
Understanding consumer expectations and preferences has become critical to a retailer’s success in today’s operating environment. Successful businesses must stay ahead of the curve by identifying and adapting to emerging trends, whether in consumer behavior, drivers’ needs or industry practices.
°Õ³ó±ðÌý identified eight key trends expected to shape the truck stop and travel center industry in 2024.
Trends include:
- Travel Center Face Increased Competition
- Professional Driver Demographics are Shifting
- Automation and Digitization are Changing Nearly Every Industry Including Travel Centers
- RVers are Hitting the Road, Travel Centers are Ready
- Food Offerings Are a Key Differentiator for Travel Centers in 2024
- Growth in Freight Tonnage Impacts the Travel Center Industry
- A Look at Shortening Length of Hauls
- Travel Center Need to Adapt to Elevated Customer Expectations
Created by the Â鶹ɫ²¥ Foundation—the Â鶹ɫ²¥ Foundation is the research, education and public outreach subsidiary of Â鶹ɫ²¥ Inc. The Â鶹ɫ²¥ Foundation provides programs and products aimed at strengthening travel plazas’ ability to meet the needs of the traveling public through improved operational performance and business planning. The foundation is completely autonomous and relies solely on donations.
Reach out to Amy Toner, executive director of the Â鶹ɫ²¥ Foundation, at atoner@natso.com or (703) 739-8570 for more information on the Â鶹ɫ²¥ Foundation.
Download a copy of the toolkit by completing the form below.