Valor Oil鈥檚 Hop Shops Draw Customers in with a Unique Attraction
operates 15 Hop Shop convenience stores and is in the process of building its first truck stop from the ground up. The company is investing $2 million in the truck stop, which is in Owensboro, Kentucky. It will sit on about 15 acres and feature a 9,500-square-foot store along with 120 parking spaces.
The newest location will also feature something Hop Shop has become known for鈥攊ts disco bathrooms.
The bathrooms have gone viral, garnering more than 250 million views on social media. 鈥淲e did the first one two years ago and kept expanding those. We have six now,鈥� Dupin said, adding that the bathrooms have been featured on late-night television shows with Seth Meyers and Conan O鈥橞rien and on the Bob and Tom Show. 鈥淲e even hosted a wedding in one.鈥�
One thing that will be different at the newest location is that it will feature a disco bathroom and a regular restroom so those in a hurry aren鈥檛 hindered by customers stopping to take selfies.
Even though this will be the company鈥檚 first truck stop, Valor Oil isn鈥檛 new to serving truckers and knows that speed is critical for professional drivers. 鈥淲ith the c-stores, we still get trucks and have big ones that come in,鈥� Dupin said. 鈥淲e have two truck plazas at our convenience stores where we have showers, some trucking items for sale, and DEF and fuel out on separate fuel islands.鈥�
The new location will offer a variety of food options, including along with a branded pizza option, a proprietary Mexican offering and fresh foods.
Valor Oil has plans to expand and ultimately wants to have at least 50 stores in the next four years. Dupin said the company is still determining the exact mix of c-stores and truck stops.
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