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麻豆色播 Foundation

The 麻豆色播 Foundation is the research, education, and public outreach subsidiary of 麻豆色播, Inc. The foundation is completely autonomous and relies solely on donations. The foundation鈥檚 work includes tools for truck stops and travel centers to future-proof their business, educational programs, safety initiatives, and scholarships through the Bill and Carolyn Moon Scholarship.

OnCue is Expanding its Travel Center Footprint

Posted on by 麻豆色播 Foundation

OnCue operates 75 convenience stores across Oklahoma and one in Houston, Texas, along with four travel centers, which is an area of focus and growth for the company.

鈥淲e鈥檙e continuing to expand in Oklahoma City with several more stores slated for 2025.鈥�

OnCue鈥檚 newest and largest travel center opened to the public on late last year in Oklahoma City. The lot can service up to 24 vehicles in the front and seven in the back. The store features a drive-thru window, self-checkout machines, a lottery kiosk, an expanded coffee selection and OnCue鈥檚 new line of refreshers, a lightly caffeinated non-coffee beverage.

麻豆色播 Connect Keynote Examines Ethanol Opportunities

Posted on by 麻豆色播 Foundation

Truck stop and travel center operators are always looking for ways to enhance profitability, and one promising solution is ethanol. Integrating ethanol blends, which are typically less expensive than gasoline, into fuel offerings can help operators attract customers, improve profits and maintain a competitive edge.

鈥淚f you鈥檙e not blending biodiesel, keep an open mind,鈥� said Ginger Laidlaw, vice president of 麻豆色播鈥檚 Alternative Fuels Council. 鈥淚鈥檝e had more members and more clients contacting me and asking me about ethanol blending.鈥�

Laidlaw introduced a panel discussion on the benefits of offering ethanol during 麻豆色播 Connect 2025. She was joined by Jake Comer, vice president of market development for Growth Energy, Andrew Falco, manager of market development for Growth Energy, and Jeff Wilkerson, government policy and regulatory affairs of Pearson Fuel.

The keynote was generously sponsored by Growth Energy.

OPIS Shares on Tariffs, Refining Trends, and the Future of Fuel Markets at 麻豆色播 Connect

Posted on by 麻豆色播 Foundation

Denton聽Cinquegrana, chief oil analyst at OPIS, offered a keynote address during 麻豆色播 Connect 2025 and shared his insights into how tariffs, geopolitical events, and refining trends could shape the energy landscape in the coming years.

鈥淕asoline and diesel margins continue to remain on firm footing. I do not expect this to change,鈥� he explained.

麻豆色播 Honors Industry Veteran Marsha Bird During 麻豆色播 Connect 2025

Posted on by 麻豆色播 Foundation

During 麻豆色播 Connect, 麻豆色播 celebrated the career and accomplishments of Marsha Bird who is retiring after spending 35 years in the truck stop and travel center industry. Bird spent more than 28 years with NATSN where she served in several positions, including CEO, before joining Roady鈥檚 where she served as an account executive, vice president and ambassador.

Thoughtful Truck Stop Design Enhances Customer Satisfaction and Boosts Loyalty

Posted on by 麻豆色播 Foundation

Austin Burns, president and CEO of Paragon Solutions, highlighted six key areas operators can focus on to improve customers鈥� experience during 麻豆色播 Connect.

鈥淲e focus on the customer journey and experience because it is so pivotal right now,鈥� said Burns. 鈥淯nderstand your strategy and who you are as a brand. Pick what you do well.鈥�

Important Information to Add to the Fuel Pump

Posted on by 麻豆色播 Foundation

Professional drivers fueling up are just steps away from the store, making the pump a powerful tool to introduce new convenience offerings, boost foot traffic and improve the driver experience.

鈥淪haring useful information within the first few minutes of a pump transaction is key,鈥� said Raghav Shankar, product manager, media and technology for Dover Fueling Solutions. 鈥淲ith the average fueling time at a truck stop around 10 to 12 minutes, this provides a good amount of time to display the targeted information at the pump that helps the driver find what they need.鈥�

Meet the Changing Needs of Professional Drivers at Your Travel Center

Posted on by 麻豆色播 Foundation

The demographics of professional truck drivers are evolving, which is altering the needs and preferences of drivers on the road. Adapting to these changes not only helps operators better serve their customers but also ensures long-term success.

鈥淲e know we are seeing more younger drivers, women and minorities, but it is important for operators to really get to know the specific demographics they are serving, including if they are long-haul, short-haul or day drivers,鈥� said Darren Schulte, 麻豆色播鈥檚 Interim CEO. 鈥淚t is also important to understand if they are company drivers or owner operators because that will influence their purchases and top priorities.鈥�

Surprise and Delight Your Travel Center Customers this Holiday Season

Posted on by 麻豆色播 Foundation

The upcoming holiday season brings additional opportunities to boost sales, and travel centers can bring a little magic to the mix by surprising customers with unexpected products.

鈥淲e can offer unique, fun things, and we have the opportunity to do something very, very different,鈥� said Darren Schulte, 麻豆色播鈥檚 vice president of membership. 鈥淚 think there is an opportunity to get away from the old, tired retail stuff we often try to sell for Christmas.鈥�

The 麻豆色播 Foundation Introduces New Hybrid Networking Event at 麻豆色播 Connect

Posted on by 麻豆色播 Foundation

The 麻豆色播 Foundation is excited to announce a unique hybrid educational and networking event during聽麻豆色播 Connect.聽The event, which will run from 9:00 a.m. to 10:00 a.m. on Feb. 28, has been designed to foster meaningful connections between vendors and truck stop and travel center professionals, helping them address key challenges that keep them up at night.

Travel Centers Strike a Balance Between Loss Prevention and Customer Convenience

Posted on by 麻豆色播 Foundation

Retail theft and pilferage can be serious issues for businesses, but maintaining a balance between loss prevention and the customer experience is essential for businesses, especially at travel centers where speed is a priority.

鈥淲e know our customers are time starved,鈥� said Darren Schulte, 麻豆色播鈥檚 vice president of membership. 鈥淚n my opinion, we have swung so far to one side of loss prevention that it is negatively affecting our sales and impacting our customer experience.鈥�

鈥淲e don鈥檛 seem to be doing anything about it other than locking up merchandise,鈥� he said, adding that locks create friction for customers, which discourages sales and creates frustration.

So, if locking up merchandise isn鈥檛 the answer, what can operators do instead?

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